Experienced Marketing Manager with a well-rounded background spanning SEO/SEM, lead generation, analytics reporting, social media strategy, and email marketing. Adept at optimizing landing pages, managing CMS platforms, and blending creativity with data to deliver high-impact results. Known for meeting deadlines under pressure and collaborating effectively across teams.
• Built Google Ads campaigns utilizing proper account structure and best practices. Audited existing Google Ads campaigns to find problems and optimize performance. Restructured ad groups, keywords, and ad copy to adhere to Google best practices. • Optimized Landing Pages to improve Ad Quality Scores.
• Built Google Ads campaigns utilizing proper account structure and best practices. • Audited existing Google Ads campaigns to find problems and optimize performance. Restructured ad groups, keywords, and ad copy to adhere to Google best practices. • Optimized Landing Pages to improve Ad Quality Scores. • Conducted A/B Split Testing of Ad Copy, Landing Pages, and creative to increase CTR, lower CPC, and increase conversions. • Well versed in using Social Media Ad platforms such as Meta Ads manager, LinkedIn Ads (LinkedIn Sales Navigator), Twitter Ads, Hulu Ads, and TikTok Ads manager.
• Conducted many SEO Audits. • Used Analytic tools (such as Google Analytics) to assess visitor behavior and adjust Paid campaigns and Organic Search traffic.
• Conducted many SEO Audits. • Used Analytic tools (such as Google Analytics) to assess visitor behavior and adjust Paid campaigns and Organic Search traffic. • Did competitive keyword research to determine rankability, find Long Tail Keywords, and new opportunities. • Optimized Meta Tags - more details created SEO optimized content checked keyword density with Yoast SEO and other tools. • Posted on High Domain Authority partner sites, advised clients on a landing page and funnel optimization, content creation, link-building strategies, and email marketing strategies.
• Managed and built-up social media accounts for clients by implementing curated strategy techniques and using social media tools like Meta Business Suite stats to guide future content.
• Managed and built-up social media accounts for clients by implementing curated strategy techniques and using social media tools like Meta Business Suite stats to guide future content. • Worked on content creation, including brand messaging, copywriting, and content marketing. • Improved client social media platforms, resulting in increased long-term engagement and increased followers by the thousands.
Bowling Green, Ky
Interdisciplinary Studies of Business/Marketing – BIS (2014-2018)
• Implemented and monitored marketing campaigns across various digital channels, including websites, social media, advertising, and email marketing
• Prepared reports of agency performance for staff and clients (monthly, quarterly, YOY, and agenda planning)
• Managed CMS for client’s websites, regularly updating content, images, implementing SEO techniques, and graphics
• Developed actionable plans for client’s social media accounts
• Created content for clients for social media
• Helped manage and execute traditional advertising campaigns
• Optimized web presences and made updates to e-commerce stores (using Shopify, Amazon, and Sellerchamp)
• Managed day to day operations of products and store accounts
• Increased sales activity by trying new marketing methods
• Curated list of prospective customers and implemented retargeting that converted into conversions.
• Project management
• Copywriting/content writing
• Website building/CMS managing (WordPress, Squarespace, Wix)
• SEO, SEM, Social Media Ads, Social Media management, content generation
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“I found it easy to capture my ideas and sketch visuals to sheare with my clints on the go”
“I found it easy to capture my ideas and sketch visuals to sheare with my clints on the go”
“I found it easy to capture my ideas and sketch visuals to sheare with my clints on the go”
“I found it easy to capture my ideas and sketch visuals to sheare with my clints on the go”
Feel free to reach out! I'm here to answer questions, discuss projects, or just chat. Contact me for inquiries, collaborations, or any other inquiries you may have.
Philadelphia, PA, United States